The Sales Assessment & Coaching Engine

Stop guessing.
Start knowing who can sell.

WASP gives sales leaders a scenario-based engine to assess candidates before you hire them — and coach your existing team to the next level. Built on 30 years of real-world sales experience.

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174 Scenarios

23 Competencies

5 Role Types

30 Yrs Experience

Sales Assessment Report

Sarah Mitchell

Account Executive · SaaS

4.1

Overall

Discovery

4.2

Negotiation

4.0

Communication

4.5

Preparation

3.8

🎯

Coach's Corner: Prioritize strategic account planning in weeks 1–30.

2 Min to build & send
any assessment

The Problem

Your gut is lying to you.

Most sales hiring decisions are made on charm and a good story. Most coaching conversations are based on anecdote and gut feel. The result? Bad hires that cost you $50–$100K. Underperforming reps nobody knows how to fix.

WASP changes that. Real scenarios. Real answers. Real insight into how your people think and sell — before you commit, and throughout their career on your team.

$50K+

Average cost of a bad sales hire when you factor in salary, onboarding, lost deals, and time to replace.

1 in 3

Sales hires underperform in the first year — not because they can't sell, but because nobody assessed how they think.

6 Wks

Average time to run a full assessment cycle with a team of 3 reps on the Core plan — enough for 8 coaching cycles per year.

How It Works

Build. Send. Coach. Repeat.

Three steps stand between you and a coaching agenda built on real data, not guesswork.

🏗️

Build Your Assessment

Choose a role type, select 8–10 scenario-based questions across the competencies that matter most to you, and name your assessment. Takes less than 5 minutes.

📨

Send & Collect

Paste in email addresses and send. Your candidates or reps answer in their own words — no login required on their end. Results come back automatically.

📊

Review & Coach

Get a full report with competency scores, red flags, recommended follow-up questions, and a 30/60/90-day coaching agenda — built specifically for that person.

Use Cases

One engine. Every situation.

WASP isn't just a hiring tool. It's how smart sales leaders run the entire development cycle.

🎯

Hiring & Candidate Screening

Send assessments before interviews. Walk into every conversation already knowing how candidates think, handle objections, and approach discovery.

6–8 questions recommended

📈

Existing Team Coaching

Run your team through a fresh assessment every 6–8 weeks. Track competency scores over time. Know exactly what to focus on in every 1:1.

8–10 questions, monthly cadence

🚀

New Hire Onboarding

Baseline your new rep in week one. Use the Coach's Corner as their 30/60/90-day development plan. Start coaching from day one, not month three.

8–10 questions, week 1–2

🎓

Pre-Training Pre-Work

Send before an offsite or team training. Results tell you exactly what to focus the session on — no more generic training agendas.

6–8 questions, pre-event

🔄

Weekly Individual Coaching

Send 2–3 targeted questions on one competency. Review the score together in your next 1:1. Focused, efficient, measurable development.

2–3 questions, weekly

📋

Annual Performance Reviews

Run a comprehensive baseline once a year. Compare year-over-year competency growth. Make performance conversations data-driven, not subjective.

15–20 questions, annually

Start Building Your First Assessment →

Learn How

See WASP in action before you commit.

Watch the overview to understand what WASP does and why it works — then dive into the how-to video to see exactly how to build, send, and interpret your first assessment.

▶️

What is WASP? (2 min) The overview — what it does and who it's for

🎬

How to Use WASP (4 min) Full walkthrough — build, send, review, coach

❓

Frequently Asked Questions Common questions answered in detail

▶

What is WASP? — 2 min overview

See the Output

A coaching agenda, not just a scorecard.

Every WASP report gives you something you can actually use in your next conversation — competency scores, red flags, specific follow-up questions, and a 30/60/90-day development focus.

Overall score with readiness classification
Competency-by-competency breakdown with priority weighting
Red flags flagged at the individual question level
Recommended follow-up questions for live interviews
Coach's Corner: 30/60/90-day development roadmap
Side-by-side comparison across your whole team

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Sales Assessment Report

Sarah Mitchell

Account Executive · Enterprise SaaS

Core Sales Skills

4.4

Negotiation

4.1

Communication

4.5

Preparation

3.7

Work Ethic

4.2

Coach's Corner — 30/60/90

DAYS 1–30 Reinforce discovery strengths. Let early wins build confidence and trust.

DAYS 30–60 Target Preparation gaps with structured pre-call planning exercises.

DAYS 60–90 Scale into strategic accounts. Review outcomes against rubric language.

Pricing

Simple, transparent pricing.

No per-seat fees. No complicated tiers. Pay once a year and use it for hiring, coaching, and everything in between.

Core

$797 /year

Small teams & hiring managers running focused coaching cycles.

25 assessments per year
All 5 role types
Full competency scoring & reports
Coach's Corner on every report
Candidate comparison view
Red flag detection
Email invite & tracking

Get Started →

Growth

$1,495 /year

Mid-size teams running active hiring and monthly coaching programs.

100 assessments per year
All 5 role types
Full competency scoring & reports
Coach's Corner on every report
Candidate comparison view
Red flag detection
Email invite & tracking

Get Started →

Common questions, honest answers.

Everything you need to know before you get started.

Personality tests tell you how someone is wired. WASP tells you how they sell. Every question is a real-world sales scenario — the kind of situation your reps face every day. The answers reveal how they actually think and respond, not just their self-reported preferences.

Plan for 20–30 minutes for a thoughtful 8–10 question assessment. The quality of the coaching insight you get back directly depends on the quality of the answers — so we encourage respondents to give real, considered responses.

No. Your candidates or reps receive a unique link by email and complete the assessment without any login or account creation. Frictionless on their end, fully tracked on yours.

Absolutely — and many customers find it more valuable for coaching than hiring. Run your existing team through a fresh assessment every 6–8 weeks, track competency scores over time, and walk into every 1:1 with a data-driven coaching agenda.

The Core plan includes 25 assessments per year — enough to run a team of 3 through 8 full coaching cycles annually. The Growth plan gives you 100, ideal for larger teams or higher hiring volume. The Professional plan is unlimited. And the Individual plan is a personal weekly coaching subscription for $99/year — no team required.

Yes. New competencies and scenarios are continuously added to keep the question bank fresh and dynamic. Your subscription always gives you access to the full, current library — so every assessment cycle you build can be genuinely different from the last.

WASP supports five role types: BDR/SDR, Account Executive, Account Manager, Sales Engineer/SC, and Sales Leader. Each role type has its own scenario library built around the specific competencies that matter most for that role.

No — and we're upfront about that. WASP is designed to supplement, not replace, your hiring process. It gives you better questions to ask and a clearer picture of where to probe. All hiring decisions should be made by qualified professionals considering the full scope of a candidate's experience and interview performance.

Ready to get started? Sign Up Now →

About Brett

Built by someone who's sat in every seat on the sales floor.

Brett Keirstead is a fractional Chief Sales Officer with 30 years of experience turning around underperforming sales teams, coaching rising managers, and building revenue engines that scale. He's not an academic — he's done the work.

WASP was built because Brett was tired of watching great managers make expensive hiring mistakes and run coaching programs based on gut feel. Every scenario in the engine comes from real situations he's encountered, coached through, and learned from over three decades in the field.

30 Years in Sales

174 Scenarios Built