advance praise

Brett Keirstead takes a unique and humorous deep dive into the world of sales that will inspire you to rethink, reconfigure, and reimagine who you are or may want to be. No matter your role or circumstance, when you understand that we’re all in the sales business, you’ll see things from a different perspective. —Ryan Dohrn, Emmy Award Winner, Founder of Sales Training World 

We Are All Sales, People addresses people’s inability to communicate effectively and their difficulty overcoming adversity. Brett Keirstead’s book allows for both reflection and self-assessment for the most experienced individuals. It also provides outstanding real-life examples on how to become Elite at these critical skills for our future leaders. Regardless of our profession, age, or walk of life, we can all benefit from the lessons shared in We Are All Sales, People. —Charlie Drummond, Sales Director, Fortune 50 CPG Company

Brett Keirstead has written a well-crafted masterpiece that applies fundamental selling principles to some of the most common, everyday challenges. We Are All Sales, People is a practical guide written from lessons learned in sales and in life. This book will appeal to moms and dads, sons and daughters, college students and adults of all ages and professions. And yes, it’s great for sales people too! —Jim Bocchino, VP of Corporate Accounts at Nuix

This book helped me reflect on my unique strengths and how they can help me, not only on the soccer field, but in every aspect of life. It also allowed me to be honest about the weaknesses I use as limits rather than hidden strengths, to better embrace who I am, and to boost my self-confidence. —Erin Schneiderhan, Senior, Augustana Women’s Soccer

Brett gives new meaning to a “day in the life” of a salesperson. Real, genuine, and thought provoking, this book is filled with situations, people, and relationships we can all relate to—good and bad, funny and sad, serious and not. You will realize just how much sales is a big part of who you are, even if it’s not your profession. You may even start to think twice before you speak or act. —Suzanne Dunham, Sales Leader and Advisor for a start-up high growth technology company 

For anyone who aspires to be in the unforgiving, yet unbelievably rewarding life in Sales, We are All Sales, People is a must-read. What makes this book so relatable is Brett’s ability to distill the most important tenets of being a genuine sales professional from the most ordinary life examples. Having worked for and alongside Brett, his words validate the way I want to conduct myself both professionally and personally. The very essence of the book encapsulates how you can be in sales and not compromise your integrity or values—and how to master the art of undeniable persuasion. —Salvador (Sal) D. Vergara, Jr. Vice President and Managing Director, hrQ

Brett Keirstead’s writing style is as easy to read as his presentations are to listen to. He cleverly gets us each to understand that we really are all salespeople in one way or another. We Are All Sales, People provides helpful lessons to navigate life’s transactions. Resiliency, politeness, self-reflection are things we all need more of today. —Michelle Owen, Director of Employee Success

We Are All Sales, People is the common-person’s guide to navigating the business world, relationships, and everyday interactions. I have personally used these tips and methods to sort my thoughts, get prepared for important career impacting meetings, and even communicate better with my family. If you’re in business, a student, or you just want to improve your life, you should implement the lessons Brett’s book teaches immediately! You won’t regret it!” —Mariya Zechmann, Sales Engineer